Analysts for investment bank Piper Jaffray recently spent more time tracking unit sales at Apple Inc.’s retail stores and reported Thursday that their observations indicate that as many as 10 percent of the iPhones sold by the stores during the month of September were being purchased with the intention to be resold unlocked.
“In late September we spent 12 hours counting iPhone, iPod and Mac sales in Apple stores across the country,” analyst Gene Munster wrote in a research note to clients. “During our store checks we noticed many people buying iPhones in the maximum 5 per customer allotments, which we believe were being purchased to be unlocked and operated on carriers other than AT&T.”
The analyst said this trend was especially noticeable in the New York City stores, where one Apple employee acknowledged that customers were buying five iPhones per store visit in order to turn around and resell them unlocked.
Apple, iPhone, iPhone Unlock, iPhone Unlocking, Sales