Google’s Accelerated Mobile Pages open source project has announced a number of new features support for AMP pages.
Here is an overview of some of the new features in the chronological view:
First up, Google is allowing content creators to monetize their AMP stories by using new “Story Ads.”
“Story Ads,” a new full-screen immersive and engaging ad placement is built on the following principles in mind:
Story ads are 100 percent viewable and use a combination of images, video, and animations covering entire devices’ screen.
The ads display a ‘consistent’ ad attribution label, so it’s easily distinguishable.
Here is a GIF of story ad in AMP stories:
Users can tap a gesture to skip the ad or continue exploring using a “call to action” button.
And because the runtime is instrumental in ad placement and insertion, users will see the ad only when fully loaded.
Story ads since it leverages open source AMPHTML ad framework assures the ads are always performing and secure.
Additionally, AMP Story Ads now works with Google Ad Manager beta.
Google Ad Manager now supports delivering direct-sold advertising by publishers to the AMP Stories.
AMP, which now has over 100+ advertising network integrations says Google it’s now open more ad provider as well as publishers to take part in monetization solutions for AMP stories.
Google also has discussed a number of new features scheduled to be coming this year, including:
AMP Linker keeps user sessions in sync where a browser blocks access to the third-party cookie.
Infinite Scroll for Documents and Page Elements
<amp-next-page> in an experimental form will add support for the infinite scroll for documents to load seamlessly inline.
Developers can add up to three URLs to load when a user reaches a specified scroll-depth.
<amp-image-slider> let a user compare two images as overlays. The GIF below shows this feature in action:
Video docking allows users to watch a video as they scroll through an article.
<amp-video> will soon add support to minimize a video to the corner of a viewport when the user scrolls through the “dock” attribute.
A video will appear at the top when a user first lands on the page. As they scroll down the page the video will “dock” itself in the bottom corner of the page.
In addition <amp-video-iframe> will also add support for a set of features available to amp-video and other third-party video components for videos inside of an iframe.
This feature will let the user fill out forms more efficiently by automatically adding formattings such as spaces and interstitial characters, which can be specified by developers.
Video Player Enhancements
The AMP video player <amp-ima-video> is enhanced with features such as added missing mute/unmute buttons, fixed hidden controls while playing, and ability to play videos on loop.
AMP pages will have an added support for sticky ads in the desktop when available a fixed place on the left or right rail of the page.