AMD has recently notified its partners of plans to drop the price of its Radeon HD 3850 and 3870 GPUs by around US$20, according to sources at graphics card makers.
The original official Radeon HD 3850 (RV670 Pro) and 3870 (RV670 XT) prices were US$179 and US$219. After the reduction, the new prices will be set between US$159-179 and US$199-219, respectively.
In response to AMD’s plans, Nvidia also notified its partners that it will consider following up with price reductions of its own, causing several makers to delay mass orders to prevent themselves from absorbing the price damage, according to the sources.
AMD and Nvidia were invited to comment on this report but had not responded by the time of publication.
AMD, Radeon, Radeon HD, GPUs, Graphics Card, Pricing