e-commerce on Facebook has steadily been ramping up as both small retailers and big brands set up online store fronts on the social networks. With access to Facebook’s nearly 600 million members, it makes sense for retailers to bring e-commerce and the shopping experience to the social network. Quidsi, Amazon owned is launching an shopping experience on Facebook for Soap.com and Diapers.com.
On the Facebook pages for Quidsi-owner properties Soap.com, BeautyBar.com and Diapers.com, existing users of the shopping sites will be able to shop for products directly from the social network under a tab called “Shop My List.” Members will be able to access their Diapers.com and Soap.com shopping lists by logging in with their Quidsi credentials and then complete a purchase of all or some of these products without ever leaving Facebook. And customers can shop on all three sites via one tab (so users can order Soap items while on the Diapers page) and like individual products.