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All You Want For Christmas By Google

Google has published a paper focuses on the opportunities in December 2010 and beyond, for the online travel market, in particular:

  • Why December is becoming increasingly important for online travel?
  • Why advertisers aren’t keeping up with searchers in December?
  • The effect of the extended January peak.
  • How early demand picks up for seasonal events.
  • The continued recovery in demand for Euro-zone and US destinations.

Read the full paper embedded below:


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