A number of big changes increasing transparency on how political ad content work on Facebook and designed to prevent abuse during elections was announced on Thursday along side a number of new tools for group admins and keep communities safe.
In the United States, Facebook and Instagram now require advertisers wanting to run ads with political content to verify their identity and location. And all election-related and issue ads in the U.S. to be clearly labelled, including a “Paid for by” disclosure from the advertiser at the top of the ad. Clicking on the label now takes you to an archive for more information.
In the image below you can see paid by disclouse on political ads on Facebook and Instagram:
Additionally, the archive can be accessed by anyone to search all political or issues ad content an advertiser has run in the US for up to seven years by going to facebook.com/politicalcontentads.
Here is a video about the ads with political content:
Also, Facebook is asking users to report as and when a political content without a label is found by a tap on the three dots at the top right corner of the ad, and by selecting “report,” and then “it refers to a political candidate or issue.”
The ad will then review and take down and will add to archive — if it falls under Political Advertising policy. The advertiser will then be banned from running political ads until they complete authorization process.
Also, closely with newly-formed Election Commission and other stake holders, Facebook will launch an API for the archive.
For more information on how this report tools work, you can watch this video:
Facebook is also introducing new tools for group admins and to jeep communities safe on its platform, including:
Admin support a dedicated place let admins to report an issue or ask a question and get a response from Facebook within one business day. The feature is located within admin tools, currently it’s only available to a limited number of group admins on iOS and Android in English and Spanish.
Here is an screen shot of admin support:
Now when a post is removed for violating community rules—admins and moderators can notify member with details on which group rule they broke. Also, they’ll be able to collaborate by adding notes in their admin activity log when they remove a post.
Admins and moderators are also now able to select “members whose content will automatically be approved every time they post.”
Online admin education resources includes tutorials, product demos, and case studies aims to help admins learn how to keep their communities safe and engaged can be found on facebook.com/community.
Finding home service professionals on Facebook has become easier with new Marketplace experience in the U.S. begins rolling out today. It will be available across the US over the coming weeks and aims to help people with:
- Provide an all-in-one place to complete your next home project — from proposal to completion
- Offer hundreds of thousands of top-rated professionals across the US
- Simplify your decision by showing you professionals’ ratings, reviews, credentials and location
- Make it easy to get a quote: simply describe the project you need help with and send your request to multiple professionals at once
- Easily communicate in real-time with your service professional via Messenger
To try it out, visit Marketplace on the Facebook app.
Screenshot of new Marketplace on Facebook: