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Ajax Changes Advertising, Too

I’ve been very vocal about the AJAX counting issue; I’ve written several articles, spoken on panels, and pushed the IAB to update the impression guidelines on a very fast timeline. There’s been interest and response, and the IAB is beginning to act. But everyone involved in the process realizes this will take time. So today, my recommendations for how developers of AJAX Web pages and software applications that include advertising can deal with the unique counting issues. There are no guarantees. Final guidelines may differ from my guidance. But, I’ll put this stake in the ground. Let’s see if we can’t pivot around it. |

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