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AdWrods Demographic Performance Report Deprecated; How to Get Viewers Watch, Not Skip YouTube TrueView Ads; Mobile Devices Mobile Helped Cupid’s Make the Day

Google deprecates Demographic performance reportGoogle is deprecating “Demographic performance report,” which allow you to see the performance of your ads by age groups and gender on the specific sites in the Google Display Network that provide this information.

“As part of a greater effort to simplify AdWords, the DEMOGRAPHIC_PERFORMANCE_REPORT is being deprecated and will no longer be available in the API starting on or around March 21, 2012. You can back up the historical demographic data for your campaigns by downloading these reports before they sunset,” posted Google.

Please be aware that “this change doesn’t impact demographic exclusions for your campaigns, which are done via the AgeRange and Gender criteria in the CampaignCriterionService,” Google added.

Making Audience Effective TrueView Ads

A recent Google survey to get insights into TrueView Video Ads, involving of more than 1,600 Americans aged 18-45 revealed:

  • “8 of 10 viewers preferred TrueView to standard in-stream ads
  • 9 of 10 viewers thought TrueView created a better viewing environment
  • 8 of 10 viewers thought the skip button was very clear
  • Only 1 viewer in 10 always skips ads,” informs Google.

“TrueView Video Ads, is the family of YouTube ad formats that give viewers choice and control over which advertisers’ messages they want to see and when.”

Other results give insight into how advertisers can make their TrueView ads even more effective so that viewers watch, not skip, their ads. Here’re some of the best ways to make your TrueView ads stickier:

  • Make great ads that people want to watch and that spark their curiosity
    Viewers have the option to skip a TrueView in-stream ad after five seconds, so piquing their interest quickly is important.
  • Include branding in those first seconds
    TrueView advertisers pay only when people actually watch their ads. So, insert your logo or brand name in the first five seconds–which cost you nothing if the viewer doesn’t keep watching.
  • Include new, different information in your TrueView ad if it’s been airing on TV
    To keep them engaged across multiple screens, be sure to provide new product information in the TrueView ad messaging and make it personally relevant to the viewer.

The full study and more tips about creating effective TrueView ads, available on Think Insights and is embedded below as well:

Google Mobile research reveals that this Valentine’s Day — ” 62% of total US searches for popular national chain restaurants on Valentine’s Day occurred on high end mobile devices or tablets.”

Adding, “Searches for these restaurants grew 359% on mobile, 142% on desktop and 135% on tablets between February 7th and February 14th,” says Google.

Google Mobile devices makes up 62% of popular restaurant related searches on Valentines Day

And, in the gift-releated search also smartphones played a major part — according to Google research, “Mobile searches for flower-related terms grew 227% from February 7th to February 14th in the US.” “On Valentine’s Day, the urgency to find flowers increased as more mobile searchers clicked on a phone number or on a link to “Get Directions” in an ad. Consumers were 560% more likely to click to make a call week over week. And mobile clicks to get directions increased 514% over the same period as people were scrambling to find a nearby florist,” Google revealed.

Google Mobile searches for flower-related terms grew 227% from Feb 7th - Feb 14th in US

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