Google AdWords is one of the most known advertising platforms on the internet because it allows you to place ads on Google’s search engine result page and into the AdSense advertising tool. As you probably know, AdSense is another utility developed by the search giant that allows you to earn money quick and easy by placing ads on your website. AdWords is an attractive solution for users from all around the world but also for the giant companies of the internet. Some time ago, several users reported that Microsoft is advertising on the Google’s Index, so it’s obvious that AdWords is a very popular solution.
Although there are a lot of clients registered for the product, only some of them are currently using all the features provided by AdWords because they want to use only the simple functions implemented in the service. That’s why the employees are continuously communicating with the customers, offering support and suggestions to improve the efficiency of the solution.
Inside AdWords is one of the most popular blogs powered by the company, its employees posting changes, improvements and tips periodically. Today, Sarah, Inside AdWords crew, posted a new message saying that all the users that are trying to avoid using some of the statistics provided by the service can remove them by using a new feature entitled Customizable Columns.
“Are there certain statistics in your account that you don’t need to see each time you log in? Now, you can use our Customizable Columns feature to choose the columns you’d like to view. Simply select the new ‘Customize Columns’ link from the Campaign Summary, Campaign Detail, and/or Ad Group Detail page, and indicate which column you’d like to hide. The column selected will immediately stop showing and will remain hidden until you choose to unhide it. And, if you decide that you’d like to view this column again in the future, simply select the ‘Customize Columns’ link again and choose to unhide the column,” the Google employee said.