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AdWords: Tools and strategies to spend advertising budget effectively

The video embedded below highlight some tools and strategies to spend your AdWords advertising budget effectively. For e.g., you can focus your budget on what gets you best results by raising the cost-per-click bid for your most successful keywords and lowering it for less successful terms. What’s more, there’re simple, free tools in AdWords account with information you need to make these decisions. Tools – like “Traffic Estimator” estimates keyword search traffic and costs:


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