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AdWords Tips Series: How to select ‘best keywords’ for your products or services

“In the video embedded below (AdWords tips series), we take a look at how to select the best keywords for your products or services (Potential customers won’t be able to find your ad unless you’ve chosen the right keywords, which could lead you to miss out on valuable leads and sales.),” writes Goolge. This video, cover how to create ad groups that focus on a single product or service and contain descriptive keywords, how to include all relevant variations of keywords within each ad group, and how to exclude irrelevant keywords:


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