AdWords Template Center is a free tool, which allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly linked AdWords accounts. Advertisers with these linked accounts can quickly and easily view and select campaign templates from their Template Library, then customize them to run their own AdWords campaigns.
The Template Center is available via My Client Center (MCC). The MCC account manager can also create policies to restrict the use of certain keywords as well as to restrict or require certain text for ad copy in each campaign template.
Template Center is especially useful for distributed marketing organizations (like franchises) that want to help less savvy or time-constrained marketing partners quickly build out their AdWords accounts and start running high-quality AdWords campaigns. It also helps ensure that marketing partners follow brand and messaging guidelines when marketing products or services through their AdWords campaigns by creating policies for keywords and ad text. The Template Center can also benefit agencies and SEMs that want to share campaign best practices with their clients. [AdWords Blog]
More info: Template Center section
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