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AdWords Search Funnels Adds ‘Conversion History Window, Show Complete Conversion Paths’

Google posted improvements made to “Search Funnels“:

  • Now, you can adjust the time span, or “Conversion History Window,” to 30 days (default), 60 days or 90 days prior to a conversion to see search funnel data leading to that conversion. With this feature, you can look further back into the history of your conversion paths.
  • A percentage of surfers clear cookies from time to time, which can influence search funnels data by causing conversion paths to appear shorter by eliminating some upper funnel assists – impressions or clicks on your keywords – that may’ve occurred prior to cookie deletion. Now, you can sanitize search funnel data you’re looking at by checking a box in your reports called “Only show complete conversion paths.” This option will filter out conversions that’re from paths that’re potentially biased by cookie deletion. Use this option to strengthen your overall funnel analysis and understand how buyers are finding your products.


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