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AdWords Product Listing Ads Launched

AdWords Product Listing Ads works with an advertiser’s Google Merchant Center account to serve highly targeted ads that include richer product information directly in ad itself – including product image, price, and merchant name. Google released Product Listing Ads beta to a limited number of retail advertisers. Now, U.S. users searching on Google.com may begin to see Product Listing Ads more frequently on their shopping related queries.

Some key features include:

  • Product Listing Ads are charged on cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site.
  • Product Listing Ads makes it easy for you to promote your entire product inventory, as it doesn’t require keywords or additional ad text.
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