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AdWords Product extensions available to U.S. advertisers

Google announced a new AdWords feature for U.S. advertisers, called “product extensions,” that let you enrich your existing AdWords ads with more relevant and specific information, and allow you to use your existing Google Merchant Center account to highlight your products directly in your search ads. When your AdWords text ad appears, and your Google Merchant Center account contains products that’re relevant to searcher’s query, product extensions show images, titles, and prices of your products in a plusbox under your ad. You’re charged same cost-per-click (CPC) whether a user clicks on your main text ad or any of offers within product extensions plusbox; however, you won’t be charged if a user simply expands plusbox without clicking through to your site.

More info: AdWords blog

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