Google announced following four new features in the AdWords Opportunities tab to help you improve the way you optimize your AdWords account.
- First page CPC ideas help you adjust your bids so that your ads have a better chance of appearing on the first page of search results. If you’ve first page CPC ideas in your account, these’ll appear in your Opportunities tab above your keyword, bid, and budget ideas.
- More robust statistics for your keyword ideas: Now, in addition to search estimates for each keyword, you’ll also see estimates for impressions, cost, and clicks whenever these statistics are available. These new statistics help making more informed decisions about which keywords you apply to your account.
- Bid ideas for ad groups: Bid ideas can now be found at the ad group level in addition to the keyword level.
- Export your ideas to a .csv file for review optimizations before you apply them. Exporting your ideas is as easy as clicking the “Export all ideas to .csv” link.