Google Australia released an online training for small- and medium-sized businesses wanting to advertise online “AdWords Online Classroom,” which get you free, hands-on online training (15-20 minutes long) in over a dozen AdWords topics, available for viewing at any time that suits you. Here’re some suggested series:
- Getting Started — Discover how to create successful account, navigate through it, and track performance with simple, free Conversion Tracking tool.
- Improving your Account Performance — Review tips for using account data to improve performance, as well as optimization tips for search advertising and advertising on relevant websites.
- Expert Knowledge — Take your online conversions to next level with Google Analytics and Conversion Optimiser, and take your website to next level of performance with Website Optimiser.
More Info: AdWords Online Classroom