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May132010

AdWords: Measuring success of your advertising campaigns

This video “provide you guidance for measuring results of your advertising campaigns and see progress that your account has made. With AdWords, you can see how successful your advertising is by monitoring key statistics in your account such as impressions, clicks, and click-through-rate. Going one step further, you can implement free Conversion Tracking tool to monitor which of your clicks translate into a desired action on your website, such as a sale or request for more information. Understanding these statistics will allow you to assess your results and further tweak your campaigns for even better performance,” writes Google:

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