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AdWords ‘Location Targeting’ Now Connected Through Google Maps, Providing Better Experience to Advertisers

Google AdWords: LogoAdWords team announced that “location targeting” gets a makeover. “Today, many businesses are using location targeting in their online ad campaigns to reach the right customers and improve campaign performance. “To provide an even better experience for our advertisers, we’ve connected the location targeting feature within AdWords to Google Maps,” announced Smita Hashim, Group Product Manager,” Local Ads Quality.

Adding Smita said, “This’ll allow us to provide more information about locations, make relevant location suggestions, and improve the level of accuracy of our location targeting.”

In this end, the Adwords team today announced the “makeover to the location targeting interface within AdWords.” “The new Location Targeting Tool will make it easier to discover and obtain more detail on potential target locations,” Smita said.

Easily discover locations
“If you want to target your latest AdWords campaign to NYC. On your Campaign Settings tab, as you type “New York” into the search box in the location targeting section, you’ll instantly see helpful search suggestions including: 1) matches like the city of New York, 2) locations that enclose New York (such as the state of New York), and 3) related locations that may be near the location that you’ve entered, have a similar name, or enclose a location that has a similar name. You can then pick the options that make the most sense for your business and quickly make the appropriate selection,” explains Smita.

You can also view your locations via a map, which shows more detailed location outlines.

She said, “The new tool also allows you to view the boundaries of multiple locations that you’ve selected simultaneously, so you can see how much area the city of NY (smaller area shaded in blue) covers in relation to the entire NY area (larger area shaded in gray). Once you choose a location, you can easily add, exclude, or view nearby locations by clicking the appropriate links.”

More detail on locations
Smita notes, “We now offer reach numbers to help you estimate the audience within your selected target. These reach numbers are based on the number of users seen on Google properties and may differ significantly from census numbers. Reach should be used only as general guidance to help you determine the relative number of users in a location target compared to other locations.”

Adding, she writes “Additionally, we’ll use the ‘Limited reach’ label to indicate locations where we may not be able to associate users with a selected location based on their devices’ Internet Protocol (IP) address. In these instances, we’ll primarily be using user intent data rather than device location data to target these locations.”

When you target a radius (also known as proximity targeting), we’ll show ‘Locations within this target’ so you know exactly which areas are covered by your radius. You can also choose to ‘Add all’ of the individual locations within your radius.

Additional Changes

Increased location targeting limits from 300 to 10,000 locations (plus 500 additional proximity targets) per campaign.

Polygon targeting migration
For existing polygon targets, you’ll see a ‘feature removal planned’ badge which’ll signify that we’ll continue to support this feature through the end of the year.

“We recommend using the Target a radius feature which now allows you to selectively add locations within your radius target. You can also run a geographic performance report to get an idea of which locations received traffic within your custom shapes and target those individual locations,” added Smita.

Read the FAQs through the AdWords Help Center for more details.

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