Google released the updated version AdWords Keyword and Placement tools in beta:
- Keyword Tool combines the functionality of Keyword & Search-based Keyword Tool to get you keyword ideas based on keywords you enter, your website content, and user searches. Also let you search by any combination of a keyword, website/URL, or category – instead of having to perform each of these searches separately. Additionally, you’ll be able to see all match types for a keyword at the same time to help you compare statistics for each match type.
- Placement Tool now search for placements by any combination of keyword, website/URL, or category. For e.g., you can search for placements that’re only on youtube.com, in video placements, in automotive category. Under Advanced Options, you can also further filter placements by Country or Language, Impressions Per Day, Included Ad Sizes (those sizes offered by the content publisher for their offered placements), and demographic options.