Google AdWords advertisers are now able to add “show” and “tell” within their search ads, currently running in English globally.
Launched, today in a beta, “image extensions,” allow AdWords advertiser to add new visual elements to text ads–that “enable advertisers to more accurately convey the product information, by allowing them to make their ads richer and more informative so they stand out in a crowded marketplace.”
More than one in six searches on Google today provide results with visual content, Google says. “We’ve added many extensions to search ads to help you be more relevant to users.
Google says, that advertisers can choose the images that they want displayed with search ads and must send them to Google for review. “We encourage you to submit your images as we continue to experiment with and improve our visual ad formats,” google adds.
Further Google notes, “advertisers must have the necessary rights to the the images you wish to display with your ads.”
Once opted in, image extensions “will show in some cases when we determine that a search is likely for visual content. For example, it is more likely that your image extensions will show for a query like luxury car designs than locations of nearby car dealerships,” explains Google.
Those of you, interested in participating in the image extensions beta, can fill out this form.