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AdWords: Google tests “phone numbers” in ads text – Google Health service tops into search results

Google is testing a feature that displays “phone number” in AdWords ads. A Google spokesperson said that it’s not ‘Google’s click-to-call features,’ and indeed something they’re testing: “We’re currently testing a feature with a small number of advertisers in which a phone number can be included within the ad to help them more effectively engage with customers who prefer to connect over the phone,” said Google, reports SEL. Here’s a screenshot the ad text with phone number:

In somewhat releated news, Google’s own Health service is now being integrated into health related search query results. For instance, if you Google [hay fever] the top search result is Google Health. I tried many health related search terms, but couldn’t see even a single instance with Google Health showing up in search results. Anyhow, see this screenshot below:

[Source | Source]

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