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AdWords: Google enhanced ‘view-through conversion reporting’ for display campaigns

Google AdWords made two new feature enhancements to “view-through conversion reporting” to help you more effectively measure the ROI of your display campaigns on Google Content Network:

  • Customizable view-through conversion window let you set a custom range for window of time for which you’d like view-through conversions reported. Previously, it was 30 days, meaning we reported on the number of view-through conversions that occurred up to 30 days after a user saw your ad. Now, you’ll be able to customize time-frame, based on what makes sense for your product or service.
  • De-duplication of search conversion reporting lets your exclude reporting for view-through conversions that’re duplicated across both Search and Content Networks. If you enable this feature, we’ll exclude from your view-through conversion reports conversions that come from users who’ve also clicked your search ads. These conversions will only be attributed to your search ads.

More Info: Help Center


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