AdWords for Video beta enables advertisers to use a dynamic, auction-based system to easily place and manage video ads on YouTube and the Google Display Network, helping extend your campaign’s reach, revealed Google.
Advertisers can sign up for the AdWords for Video beta trial today, and to all qualified, new customer Google is offering a $100 coupon to be applied toward new video advertising campaigns on Google AdWords for video.
“AdWords for Video” includes four “TrueView” video ad formats, for which advertisers pay when the video is viewed or started by a user. The ad formats offered include:
- TrueView in-stream ads that appear as a pre- or mid-roll on short or long-form YouTube videos.
- TrueView in-search ads (formerly Promoted Videos) show up when people search on YouTube or Google video search.
- TrueView in-display (similar to Click-to-Play format) go onto the Display network.
- TrueView in-slate appears in a “slate” of multiple videos before long-form video on YouTube.
Note, In-search and in-display videos that play on YouTube can also have call-to-action overlay elements.
- Set up video campaigns in a snap – From linked YouTube accounts to video insights, all the tools you need to manage your video ads are now in one place.
- Reach engaged audiences with ease – Innovative ad formats and comprehensive targeting make it easy to find both popular and hard-to-reach audiences.
- Spread your message the smarter, risk-free way – Let viewers choose you. With TrueView video ads, advertisers pay only when the viewer chooses to watch your ad, similar to pay-per-click pricing with search ad
Google has also integrated the ability to manage and receive reporting on these video ad types from within the AdWords interface. Advertisers still have to upload the video assets at YouTube, but can connect multiple YouTube accounts to their AdWords account.
Advertisers will then be able to target, place and bid on inventory via AdWords, and get reports on things like thumbnail views, video views, view rate (how many times people click to play after seeing an impression on display), an average cost-per-view, the total cost, and the number of click-throughs to the advertiser’s Web site. Video views are counted after a user clicks to play an ad, or, on ads where a user isn’t specifically clicking on an ad (on in-slate or in-stream, for example), a view is counted either 30 seconds in or by the end of the ad, whichever comes first. Targeting can be done by demographics, keywords, interest categories, topics, and specific publisher placements.
To get started with AdWords for Video beta, Google has created a Setup Guide.
Here are some screenshots:
AdWords for Video beta demonstration: