Google announced the launch of “AdWords Express” in the UK and Germany — designed to “help local businesses that aren’t already AdWords advertisers create effective campaigns. As with all our ad products, you pay only when a customer clicks on your ad,” revealed Kiley McEvoy, Product Manager, AdWords Express.
Adding, McEvoy says “AdWords Express optimizes your ads to get the most out of your advertising campaign and budget. It helps potential customers find your website or Place page and gives you a quick and straightforward way to connect with them and grow your business. You simply provide some basic business information, choose some wording for your text ad, select a monthly budget and your campaign is ready to go.”
“After you sign up, the campaign will be automatically managed for you. AdWords Express will figure out which searches should trigger your ad to appear and displays it when these searches happen. Your ad will be shown in the Ads section of search results pages–on the top or right hand side–and in Google Maps with a distinctive blue pin. Customers can see your ad whether they’re searching on laptops or mobile phones,” McEvoy said.
Watch the video below to see how you can create and run an online campaign from start to finish in just a few clicks: