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AdWords Editor Version 9.5 Now Support ‘Campaign Experiments, Location Extensions’ Plus Others

The Adwords Editor 9.5 released today now supports Campaign Experiments, Location Extensions, and plenty of other features to boost productivity while managing AdWords campaigns.

Now, when you log into your AdWords Editor account, you’ll be prompted to upgrade.

“You may also download Version 9.5 from the AdWords Editor website. After you install the new version of AdWords Editor, you’ll need to download your accounts again. To preserve your comments and unposted changes, select the Backup then Upgrade option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and import the backup file to AdWords Editor. A small portion of users may need to manually uninstall the previous version of AdWords Editor,” explained Lauren Barbato, Inside AdWords crew.

The key changes are highlighted below from the release notes:

Campaign Experiments

You can now do the following to maintain your campaign experiments:

  • Apply and edit an experiment status (e.g. “control only”, “experiment only”, “control and experiment”) at the ad group, ad, or keyword level.
  • Apply and edit a Default Max. CPC, Display Network Max. CPC, or Max. CPM bid multiplier at the ad group level.
  • Apply and edit a Max. CPC bid multiplier at the keyword level.
  • Import and export experiment status and bid multipliers in both CSV and XML formats.

Location Extensions
Version 9.5 supports new and existing location extensions. You can create new manual location extensions for any address, modify existing locations, and download/upload location extensions in CSV and XML formats.

Background Download
If you’re working on several large accounts, you can now download them in the background while you’re working on another open account. This can be a great timesaver by allowing you to continue working rather than waiting for the download to finish.

For more information, visit the AdWords Editor Help Center.

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