Google unveiling changes designed to simplify the way you buy and run display through AdWords.
Display’s New Home in AdWords
After nine years, over the next few weeks, Google finally giving display its own tab within AdWords. The new Display Network Tab is an interface built from the ground up to run display campaigns, and will enable you to bid, target and optimize display campaigns all from a single place.
Click the image below to see the different Display Network Tab targeting options.
Revved-Up Contextual Engine
The contextual engine, which matches ads to pages based on keywords, is getting an ability to combine the reach of display with the precision of search, using Next-Gen Keyword Contextual Targeting. “This means that you can fine-tune the performance of your contextual campaigns down to individual keyword level, which will help you take the performance of your marketing campaign to a completely new level. It’s now easier for you to extend search campaigns to display and more efficient to run the two types of campaigns together,” informs Google. You can optimize your campaigns to aggressively target these high performing keywords, and be more conservative on “caribbean vacations”.
Giving a Visual Edge
Along with the new Display Network Tab and contextual engine, Google also introducing a way to visualize the reach of campaigns, and see how that reach is impacted by combining multiple targeting types, such as keywords, placements, topics, interests or remarketing.
For more information on what’s new on the Display Network Tab visit our help center article.
In the video below, Brad Bender, Director of Product Management for Display talk about the new Display Network Tab and the Next-Gen Keyword Contextual Targeting.
Also, this week, Google introducing a status insights icon in the Ads tab that provides visibility into the approval status and potential policy limitations for each individual ad creative.
The new icon will be particularly valuable if you’re advertising products or services that are restricted by our advertising policies to show only in specific countries or with certain keywords.
To use the new status icon, simply hover over the speech bubble in the Status column of the Ads tab next to the ad of interest. “We’ll tell you if the individual ad is showing for the default keyword and location displayed in the hover. If you would like to re-diagnose the ad with with a different targeted location or keyword, you can edit the parameters from right within the hover,” Google said: