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AdWords Data Control Now Available in Google Data Studio

Google Data Studio is a dashboarding and reporting tool that customers can use to connect all their data and turn it into dynamic, self-updating reports that are easy to understand and share.

Google Data Studio, dashboarding and reporting tool now has a new feature that makes sharing even more powerful called “AdWords Data Control.”

Using multiple data connectors in Data Studio, advertisers can import all their data from multiple sources, including from Google Analytics, AdWords, DoubleClick Campaign Manager, Sheets and more into a single report― and turn it into dynamic, self-updating, easy to understand and share reports.

And, now the new Adwords Data Control makes gathering and sharing data even easier with “no more needing to build separate reports for every user and account,” as you can now choose data source accounts to see in any Data Studio report, says Google.

For example, “if you have set data that you monitor every day in AdWords, now with Data Studio, you can easily build a report, then use AdWords Data Control to populate the report with data from other active accounts,” explains google.

Also, Data Studio let pull data from over 127 AdWords dimensions and metrics, from CTR to conversions and average position. “That makes it easy to monitor all the data for business while also seeing individual accounts that interest you,” google said.

Check out more about Data Control at the help center here.

Google also announced today, that starting mid-November, they will be updating AdWords API search impression share data more frequently.

Previously, you might have had to wait up to 48 hours for the previous day’s data, as a result, “you’ll now be able to get the previous day’s data by 12 PM (local time).”

This change affects the following reporting fields: SearchBudgetLostImpressionShare, SearchExactMatchImpressionShare, SearchImpressionShare, SearchRankLostImpressionShare.

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