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AdWords Conversion Tracking interface added ‘Conversions, Webpages, and Code’ tabs

Google have redesigned interface of AdWords Conversion Tracking tool, so that it’s easier to implement, monitor, and troubleshoot. There’re now 3 easy-to-use tabs:

  • Conversions: where you see information about conversion actions you’re tracking:
    • “Tracking Status” shows whether a conversion action is tracking properly
    • “Value” shows accumulated value of conversions you’ve received
    • “New Conversion” allows you to easily create new conversion actions or import them from a linked Google Analytics account.
  • Webpages: here you’ll see which pages on your site are getting conversions.
  • Code: where you get tracking code for each conversion action. You can also change value of an action, which helps you calculate ROI.
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