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AdWords Campaign Experiments (ACE) Beta tool for US advertisers

AdWords Campaign Experiments is tool that help you optimize your account by letting you accurately test and measure changes to your keywords, bids, ad groups and placements. As part of our ongoing effort to improve your AdWords experience, we’re testing this new tool and inviting U.S. advertisers to participate in the beta. ACE allows you to perform faster, more accurate tests by executing your experimental campaign alongside your original campaign. By performing this type of simultaneous split test, we can tell you precisely if your campaign changes produce statistically significant results.

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