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AdWords: Automated Rules Limit Raised to 100, Gets Undo Button; Coming Soon Ad Group Impression Share Metrics; WiFi and OS Version Targeting Now Available to AdWords Mobile Advertisers

Google AdWordsGoogle Adwrods team released two improvements to Automated Rules — “You can try out new strategies for a few days and quickly return to the state in which you started if you’re not happy with the performance,” informs Andrew Truong, Product Marketing Manager.

Increased rule limit to 100: “Now, you can create from 10 rules per user to 100. This should allow you to easily try out new rules — have a look at common examples to see how advertisers are using Automated Rules, Truong writes.

adwords automated rules: rules limit increased to 100

Ability to undo changes made by a rule: Now, when a rule doesn’t make the changes expected, you can easily undo them by clicking the “Undo” button in the Logs table.

adwords automated rules: undo button

For those new, “Automated Rules is a feature that lets you save time by scheduling automatic changes to your account based on criteria that you specify. Refer to this AdWords Help Center article to see popular types of rules created by advertisers,” added Truong.

To learn more about Automated Rules, please visit Ad Innovations.

Also, AdWords team announced today, that they will soon offer “ad group level impression share metrics” for the Search and Display Networks, to help better identify high performing ad groups that aren’t capturing the majority of available impressions.

These changes will begin to roll out to all advertisers globally on January 30, 2012, and you will see following three new columns that can be added to your ad groups tab:

  1. Impr. Share: the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive.
  2. Lost IS (Rank): the share of impressions lost due to your Ad Rank. Note that Lost IS (rank) will not be shown if you were at or near your budget for part or all of a given day (a.k.a. were “budget constrained”) during the date range being examined.
  3. Exact Match IS: (Search Network only) the percentage of impressions you received for searches that exactly matched your keyword divided by the estimated number of exact match impressions you were eligible to receive.

Google is also updating its algorithms to provide more accurate campaign impression share metrics:

  1. Refined campaign-level statistics: “we’ll update all campaign-level impression share metrics back to May 2011. As a result, you’ll no longer be able to see campaign-level historical impression share metrics before May 2011,” informed Katie Miller, Inside AdWords. Adding, “If you wish to preserve a record of the pre-May 2011 campaign impression share data, you will need to download a report before January 30, 2012,” the team said.
  2. Once-a-day updates: Miller said, “we’ll update all impression share metrics once per day (approximately noon Pacific Time [GTM-8]) to calculate your impression share metrics with a greater degree of accuracy. As a result, the impression share data that you see will not reflect impression share for the current day, and mayn’t include the previous day’s impression share as well (depending on what time of the day you run your report).”

For more detailed information, refer to this AdWords Help Center.

Finally, Google introduced two advanced targeting options that are now available in AdWords campaign settings:

WiFi Targeting
You’ll now be able to target campaigns to mobile users specifically on a WiFi connection. This is also useful if your campaign or landing page has high bandwidth content, like videos that you’d like mobile users to access.

AdWords advertisers in these countries can now use WiFi targeting:
countries where AdWords advertisers can now use WiFi targeting

To get maximum visibility for your ads we recommend targeting all available carriers and Wi-Fi traffic.

OS Version Targeting
“You can already target mobile users by their operating system platform. For example, you can specify whether you would like to reach Android, iOS or WebOS devices with your ads. We’re now giving you even more granular targeting options if your application or service is only applicable to particular platform versions, such as “iOS version 4.0 and above”,” informed Morgan Hallmon, Product Manager, Mobile Ads.

Take advantage of these new campaign targeting options in your Campaign Settings.

OS Version Targeting for AdWords Mobile Ad campaigns

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