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AdWords Advertising Policy Change On ‘Alcohol and Liquor’ Now Allows Promoting the Sale of Liquor

Google made some amendement to its AdWords Advertising policy of December 2008, which permitted ads that promote the branding of hard alcohol and liquor, alowing to promote websites that offer information about their brand, their products, or drinks that can be made with their products.

“The new changes on alcohol “allow ads that promote the sale of hard alcohol and liquor.” Now, they can also promote websites that sell hard alcohol online, direct users to retailers where their products are sold, or feature sales promotions,” stated Google.

“To comply with the policy, the ad and website must abide by certain advertising restrictions, including (but not limited to) not targeting minors, not implying that drinking alcohol provides certain advantages, and not showing inappropriate content. They’re also subject to any further restrictions in the countries that they target,” explains Google.

More Info: alcohol content guidelines


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