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AdWeek 2011: Kinect and NUAds Deliver the Future of Interactive Advertising – MSR Shows Off ‘HoloDesk’ Direct 3D Interactions with a Situated See-Through Display

On June 21, at the Cannes International Advertising Festival, Microsoft demoed NuAds — enabling voice and gesture controlled interaction of advertisements and other content on Xbox.

The following video from the AdWeek 2011 earlier this month shows us more of why this may be the future of advertising. Skip to the 2 minute mark to see NuAds in action from Infiniti, X-Men and Coke.

“Natural User Interface Advertisements, or NUAds take advantage of Kinect’s technology to provide the very latest in interactive advertising. See how a national television spot can be turned into a direct marketing vehicle, and how a movie preview can be used to provide real-time market research in this presentation,” reads the description of the video.

Microsoft Research (MSR) have been toying with a few ideas they have up their sleeves. Next in the NUI series is a Holodesk, a research project out of the Sensors and Devices group at Microsoft Research Cambridge.

“HoloDesk is a novel interactive system combining an optical see through display and Kinect camera to create the illusion that users are directly interacting with 3D graphics. A virtual image of a 3D scene is rendered through a half silvered mirror and spatially aligned with the real-world for the viewer. Users easily reach into an interaction volume displaying the virtual image. This allows the user to literally get their hands into the virtual display. A novel real-time algorithm for representing hands and other physical objects, which are sensed by the Kinect inside this volume, allows physically realistic interaction between real and virtual 3D objects,” explains Microsoft.

HoloDesk – Direct 3D Interactions with a Situated See-Through Display

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