Last week, the Ad Age Viral Video Awards selected 10 video ads from across a variety of verticals to receive Top 10 Viral Video Ads awards such as the, “Make a Dull Industry Fun” campaign and “Best Brand Jacking of a Global Sporting Event”. All of them put theYouTube platform to work in innovative ways and are fantastic examples of how brands can engage viewers. Check out a sampling below:
Best Video-Only Campaign – BlendTec: “Will It Blend?”
Best Viral Mockumentary – Hi-Tec: “Liquid Mountaineering”:
Best Video Advertainment – Red Bull: “Way Back Home”:
…and for the full list of awards, go here.
[Source: YouTube blog]