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Advertisers Driving Engagement on Tablets with AdMob’s Rich Media Templates

On May 25t this year, AdMob commemorated its one-year anniversary at Google by launching new rich media ad templates for tablets.

“These templates take advantage of tablets’ larger screen sizes, high-res graphics, touch screens and multimedia capabilities to drive deep engagement with mobile audiences. Currently, these templates can be shown within AdMob’s Interstitial ad units, which’re displayed within the network’s top iPad apps’ Google Mobile Ads team stated.

Check out the video below which illustrates the Interstitial ad in action along with the rich media templates used by launch advertisers — Sephora, Reebok, Gilt Groupe and Coldwell Banker — reporting impressive interaction rates.

“Coldwell Banker and Reebok reported interaction rates of 7% and 6% respectively. Gilt which’s still running its campaign is seeing 15% interaction rates.”

  • Branded Video allows advertisers to showcase both video and full-screen creatives simultaneously to users. The unit features inline video and audio, meaning that the video plays within the ad unit, instead of being displaced to the tablet’s native video player (e.g., QuickTime for iPad).
  • Image Gallery allows advertisers to showcase multiple products to users in an interactive manner. Users can swipe across different product images and can zoom in to any product image full-screen by a simple tap or pinch-out gesture.
  • 360-Degree Image format engages users by allowing them to rotate and visualize a product as if it were held in their hands.

[Source: Mobile Ads blog]

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