Need a little inspiration for ways to get a LOT out of Google Analytics? Well, Advanced Segments (video embedded below) is a great place to start. As they allow you to dissect your traffic into audiences that you actually care and want to know more about.
“By using advanced segments, Barbara Pezzi, of Fairmont Raffles Hotels International, was able to determine that her Australian visitors were seeking deals, while UK visitors were more interested in rooms quality. She optimised her AdWords campaigns and messaging based on these insights, and quickly managed to see a 68% increase in revenue and a 92% increase in conversion rates,” Google said.