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AdSense Reporting Improvements: Tablets Earnings Included in Platform Report, Event History

AdSense team announced two new developments for all publishers especially focusing on improvements that helps you to understand the cause of revenue fluctuations and where your earnings are coming from:

Event history
You can now see small flags on your reporting graphs, which note actions you’ve taken that might have influenced your earnings. For instance, if you blocked a category of ads from your pages last Tuesday and then created a new leaderboard the next day, you’ll see these two actions marked in your reports as well as details of the actions shown under the graph,” revealed Louis Collard, of AdSense Engineering team.

Try the feature out by visiting the Performance reports tab, and clicking the ‘Events’ button just below the date range selector.

Tablets earnings included in the Platform report
Platforms report were launched on July 6, that let analyze earnings based on the type of device visitors used to access a site. Now, you’ll be able to view your earnings from users on tablet devices, informed Collard. Adding, “These earnings were previously included under high-end mobile earnings but given the market trends towards mobile and tablet devices, we wanted to provide you with additional granularity in this report. If you notice a significant amount of your earnings coming from mobile and/or tablet devices, we recommend optimizing your site and ads for mobile users,” he said.

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