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AdSense Launches New Native Ads ‘In-feed, In-article, Matched Content’

A new suite of AdSense ad formats that’s designed to match the look and feel of publishing sites and called as Native Ads are launched and available as In-feed, In-article, and Matched content.

The new ad units are designed with following goals:

  • A great user experience as they fit naturally on your site and use high quality advertiser elements, such as high resolution images, longer titles and descriptions, to provide a more attractive experience for your visitors.
  • A great look and feel across different screen sizes as the ads are built to look great on mobile, desktop, and tablet.
  • Ease of use: easy-to-use editing tools help you make the ads look great on your site.

Google notes, that all the three categories can all be used at once or individually to customize a site’s ads experience by all AdSense publishers.

Where Native In-feed ads are basically optimized for placing inside a websites’ feed, are highly customizable. Publishers can match the look and feel of these ads with their feed content.

AdSense Native In-feed ads
Native In-feed ads

The In-article, offers a better advertising experience to both publishers and readers, as they use high-quality advertising elements and are best poistined between the paragraphs of pages.

AdSense Native In-article ads
Native In-article ads

While, the Matched Content, which is a content recommendation tool drives more users to your content as it helps promoting your content to visitors and potentially increase revenue, page views, and time spent on site.

In addition, those who are eligible for “Allow ads” feature, can also show relevant ads within their Matched content units.

AdSense Matched Content ads
Matched Content ads

Interested in Native ads, you can simply login your AdSense account and click +New ad unit for getting started with placement.

You can also refer this content best practices while placing the ads on your site.

Google has also provided a clarification around pop-op and pop-under ads, stating, “We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.” Based on that, the company policy no more allow placing of Google ads on pages that loads pop-up or pop-under ads.

Additionally, Google ads are also not permitted on any site that contains or triggers pop-unders, regardless of whether “Google ads are shown in the pop-unders.”

To those who are new, “some ads pop up in front of your current browser window, obscuring the content you want to see.” “Pop-under ads can be annoying as well, as they will “pop under” your window, so that you don’t see them until you minimize your browser.”

For more assistance, check out this guidance on best practices for buying traffic.

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