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Jun032010

AdSense for Mobile Applications beta program now work with 3rd-party mediators

AdSense for Mobile Application beta publishers will now be able to manage their ad inventory using third party ad serving mediators. Their apps must meet these conditions, including: Using latest version of AdSense for Mobile Applications SDK; Abiding by AdSense for mobile applications terms & program policies; Agreeing to Google’s privacy policy.

“Mediation lets app developers use multiple ad networks simultaneously – reaching a greater pool of advertisers, and focusing more time on building their apps, and less time managing ad inventory.” “We think this’s great news for our AdSense for Mobile Application publishers because it’ll allow them to easily optimize and fill their ad inventory,” noted Google.

More Info: AdSense for Mobile Applications beta program

[Source]

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