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AdSense Category Blocking: Added 88 New Categories, Now Available to Spanish, Portuguese, Italian, and Japanese Publishers; AdSense Management Services in Apps Script

Google AdSenseGoogle announced that category blocking feature of AdSense from now on available to publishers in Spanish-, Portuguese-, Italian-, and Japanese-speaking countries.

The features was until now available to English, French and German publishers.

For those new, “Category blocking gives you control to be able to control the ads that appear on your pages that are important to you. You have the ability to scalably block categories of ads that you might not find suitable for your audience.”

Also, Google added 88 new categories to the list of topics that can be blocked from your sites, including apparel, business, family and sports.

Google says you can now block up to 50 categories in your account, and your choices will be applied to ads of all targeting types and formats in the seven supported languages, regardless of the language of the site where they’re showing.

“Before blocking a general category, please keep in mind that blocking ads can have a negative impact on your potential earnings, as it removes eligible ads from competing in the ad auction,” added Google. “To help you make informed decisions and understand the impact of any blocking choices on your ad performance, we show you the revenue and ad impressions for every category from the last 30 days,” Google said.

Also, starting today, the AdSense Management API is available as part of AdSense Services in Google Apps Script, announced Google.

You can start using the service by checking out the reference documentation, that contains also some sample scripts, and this tutorial.

You’ll be able to do:

  • “Create AdSense performance reports for your AdSense accounts in a Google spreadsheet
  • Create a chart based on your AdSense reporting data and display it in a Google Spreadsheet
  • Embed your scripts in a Google Sites page, for instance to import a chart
  • Use triggers to schedule the execution of your scripts, for instance to periodically update the chart imported in the Google Sites page,” Google said.

AdSense Management API v1.1 is now available. “With this release, you’ll be able to retrieve ad units via custom channels (and vice-versa), make GET calls on most inventory items, and access extended targeting information on custom channels,” informs Google.

Take a look at our updated documentation for more details.

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