The Ad review center in AdSense is a key tool giving publishers the option to review individual ads and choose whether to let those ads show on their pages–has today, received improvements to further increase transparency and control.
First up, the updated “Ad review center” now includes an impressions-based progress bar, which shows the total coverage of the ads reviewed by a publihser so far.
“This new feature tells you the percentage of ads you have reviewed relative to the total impressions on your site. For example, if the bar reads 79% you have already reviewed ads that total 79% of your impressions,” explains AdSense team.
Second, the new intergrated Google image search technology into the Ad review center lets publishers “review and block visually similar ads by simply uploading a screenshot or logo, or searching for text in images.”
Finally, now when you hover over a creative and click on the magnifying glass in the bottom right corner you gets more access to information on that ad. “You can preview the landing page of an ad to learn about the user experience and we have also added additional information such as the time remaining before an ad in the ‘upcoming ads’ queue is auto-approved, advertiser and ad network details plus the duration of video ads,” the team explained.
Update 06/01: In a post, AdSense team talks at what happens when they detect content that doesn’t comply with the policies stating, that, “our systems sometimes do find content that doesn’t comply, in which case we’ll send a notice to the affected publisher. Notifications can be viewed by signing in to AdSense account and visiting the Messages page, under your Home tab. Additionally, notifications are sent to the email address associated with your AdSense account. A notification will outline whether it is a site warning/disabling or an account disabling issue. If it is a site warning then you have 72 hours to make changes and don’t need to contact us. If your account has been disabled then you should review this help center article to find out more about why we would disable an entire account,” explains Google.
Here’re the steps to formulating your appeal:
- “each time we send a notification we include a snippet explaining the violation. If you still have questions, refer to this Help Center, which contains a variety of information on program policies.
- Google notes to check entire site, as the violation may be present on other pages as well–in addition, to the URL send through the notifciation. Also, Google said that “site:” operator, come in handy, particularly for content violations.
- Google also asks publishers to ensure them that the content violation won’t happen again.” “Tell us what systems you have put in place to ensure that content violating AdSense policies won’t be placed alongside AdSense ads again.”
Google adds that publisher must send them some example URLs, where in case of content violation, you’ve removed AdSense ads from, as well URLs in case of ad implementation issues–“for some cases we will require pages with AdSense ad code implemented, even though ad serving is disabled.”
You can refer to this Help center for more information on appeals best practices.
Google has also launched an update to “Bulk uploads for ads and ad groups in AdWords.”
Imagine you download a report from the Ads tab and want to test different creatives in ad groups that are underperforming. You might also want to turn off certain ad groups, or change the budget for others.
Now, instead of toggling back and forth between AdWords and your spreadsheets, “you can download reports from the Ads and Ad Groups tabs, make changes directly in the spreadsheet, and upload them directly to your account.”
Just like with keywords, when you download a report you will be prompted to make the report “editable.”
Note, you can only upload one report type at a time. And, as with keyword bulk uploads, there is no way to cancel or automatically reverse your changes once a report has been submitted. So, remember to save a copy of your original downloaded report.
Additionally, you can also view your change history and reverse any unintended changes manually.
To upload changes to your ads and ad groups, “after making changes, save it in CSV, TSV and or Excel formats. Then click “Reports and uploads” on the left navigation panel, and then select the “Uploads” tab. You will see a new column here titled “Upload type.”,” Google explains.
To learn more about bulk uploads for ads and ad groups, visit this Help Center.
Update: Scheduling reports in AdWords saves you the hassle of having to go into your account and download a report every time you need a performance update. Google now giving advertisers an option to schedule a weekly report to be sent to you on any day of the week that you choose.
For example, “if you have a meeting every Thursday to review performance for the preceding 30-days, you can have a report with data from the last 30 days automatically sent to you every Thursday,” explains Google.
Previously, you could schedule a report to be sent to you on the first of the month, daily, or weekly on Monday.
To learn more about scheduling a report in AdWords, visit this help center.
In addition, Google has also created a guide for Google Analytics users to make it easy to choose the proper UTM codes to have consistent campaign tagging across the business and setting up tracking and reporting marketing campaigns.
This guide will walk you through the process and demonstrate with a real-life example.
Another guide available today, makes it easier “handling phone call requests the right way for users through Android apps.”
One of the things users like most about Android is the flexibility to choose which apps should handle common tasks on their devices — from opening a web page or sending an SMS to playing a music file, taking a picture, or making phone calls. This flexibility is provided by “Intents,” that give you a powerful way to integrate your apps deeply into the system.
“Proper implementation and testing are especially important for apps that provide telephony services. Make sure that your app doesn’t interfere with emergency calling by listening for the wrong intent — CALL_PRIVILEGED. Follow the best practices below to handle outgoing calls the right way, using the NEW_OUTGOING_CALL intent,” explains Google.