In the last week, we discussed DoubleClick Ad Planner media planning tool that help you improve your placement targeting. Now that your website is visible to advertisers with Ad Planner and ad placements, it’s time to ensure that ad units are also visible to advertisers and ready to be targeted. Here’s how to take advantage of advertiser spend with your ad units:
- Implement ad units above the fold and near content, where users are already engaging with your site. “Above the fold” refers to area on a page that a user can see without scrolling down.
- Where possible, use top-performing ad sizes like: medium rectangle (300×250), large rectangle (336×280), leaderboard (728×90), and wide skyscraper (160×600).
- Enable ad units to show text and image ads, so relevant ad inventory is competing to appear on your site. Many advertiser campaigns are made up of image ads, so we highly recommend activating this feature to take full advantage.
AdSense Optimization: Opt-in to Text & Image Ads:
AdSense Optimization: Upgrade to High-Performing Units:
More Info: Help Center