Following revelation earlier this year, Google introduces an all new cloud-based measurement solution called Ads Data Hub, which will provide advertisers with more detailed insights from campaigns across screens.
Launched in beta on Wednesday, the Ads Data Hub was initially developed for YouTube, however, the solution is not just for YouTube, but it also offer access to data and unlocks actionable insights across Google ad platforms including Google Display Network and DoubleClick. Google is also expanding it to who can use it.
Built on infrastructure from Google Cloud, including BigQuery, it provides access to detailed impression-level data from media campaigns across multiple devices. Additionally, data from other CRM system or marketing database, can be incorporated as well.
In an example, Google gives an overview on how this new Ads Data Hub can improve campaign said, “if an e-commerce retailer wants to understand what the path to conversion looks like, they can bring additional online data about their customers into BigQuery, and Ads Data Hub will enable them to combine that data with their ads data so they can see what a typical journey is from first encountering a user until conversion.”
Google assuring about the security and privacy said, “no user-level data can be removed from the secure Cloud environment.” “Impression-level data is only accessible for the purposes of analysis and generating insights,” Google added. In the future, “advertisers will be able to act on insights they get from Ads Data Hub and buy media with greater precision.”