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Adobes’ “We (Heart) Apple” campaign

Adobe launched a “We (Heart) Apple” campaign with webpage ads, and even a full-page advertisement in Washington Post. The campaign also contains a second message, “What we don’t love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web.” A reminder to the world that they love openness and Apple through a new ad campaign and essays by Adobe founders Chuck Geschke and John Warnock. Adobe has responded to Apple CEO Steve Jobs post “thoughts on flash”: It was Adobe who supported Apple in the beginning; Mac users don’t buy half of Adobe’s Creative Suite products, Creative Suite users purchase Macs as their platform of choice. If Adobe dropped Mac support, Apple would sell far less computers; Creating a browser that supports open standards is not the same thing as “creating open standards.”; iProducts are missing out on plenty of video content, to say otherwise is simply untrue; Not supporting Flash because of its past inability to handle H.264 is wrong.

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