Apple lost another advertiser for its “iAd” mobile advertising business — this time Adidas, according to scuttlebutt;
Adidas supposedly pulled its $10+ million ad campaign from iAd program because Apple CEO Steve Jobs was being too much of a control freak. According to one industry exec, Adidas decided to cancel its iAds after Apple rejected its creative concept for the third time.”
The WSJ announced earlier that premium brand Chanel had pulled out of Apple’s iAd program with similar issues.
In an effort to dial up ad quality, Apple has taken more control over iAds than any other program in the industry, including making the actual ads themselves. This has contributed to a very slow rollout of iAds — good luck finding many premium brand ads in iAd inventory.
In addition to Apple’s unusual control over the ad creation process, advertisers complain about the lack of control over and visibility into where their ads appear, lack of third-party ad serving tools, and other issues.