The adCenter team released some features in an effort to help improving Advertiser Time-Efficiency. First, feature bring in the browser compatibility with Safari and Chrome for Both PC and Mac. In addition, compatibility with Mozilla Firefox was also improved.
From our sources and anecdotal testing, the support appears complete and fully functional. This release supports adCenter’s efforts to increase the ease of access of the online marketing platform by enabling Advertisers to access the site from a wider variety of browsers and devices.
Second, “per request”, “negative keywords” functionality “will be updated so that negative keywords loaded at the campaign and ad group level will be combined to filter ad traffic,” revealed Tina Kellehe on Microsoft Advertising blog.
This functionality may become available to all advertisers within the next few months.
Writing further she notes the following must taken care to prepare this change:
- Campaign-level negative keywords will be distributed across all ad groups within that campaign and will be combined with any negative keywords applied at individual ad group level. Consider applying common negative keywords at campaign level so they will be shared across the lower ad group level.
- If you have different negative keywords applied at both the campaign and ad group levels, you may experience lower traffic volume than before as now negative keywords at both levels will be applied to filter the traffic. Check negative keywords at both ad group and campaign levels to ensure they will filter traffic as desired when applied simultaneously.
- Use the Negative Keyword Conflicts report to identify negative keywords that may conflict with bidded keywords, and make updates as needed.
- There’s no change to current negative keywords limits at ad group and campaign levels- both remain at 10K.
In other Microsoft news, Bing is currently experimenting a new design for its search results pages. The new search results layout is a lot cleaner, fresher and more organized compared to the older design.
Here is what is changed:
- Vertical tabs removed
- Top and bottom search boxes widened
- Search button icon changed
- Several links removed from header
- Location information no longer displayed
- Icons used instead of text for rewards and preferences
- My smiling face added to the page instead of just my name
- Related searches moved from left rail to under the search box
Update 02/12: Tina, in a Feb 10 blog post notes, that the adCenter will be making following some updates to “increase campaign management efficiency and to make experience a more seamless”: