In Nov’2009, Google launched “Ad Sitelinks” on Google.com as way to help you enhance your top-performing ads with additional relevant information. Now, to help you get the most from Ad Sitelinks, Google’s launching a serving enhancement designed to help improve your overall performance.
“Now, we’ll be using the historical performance of your Sitelinks to determine which ones to serve. With this new serving enhancement, AdWords will automatically rotate your Sitelinks and show the ones with the best clickthrough rates more frequently. We’ll do this optimization at the ad group level, which means that although you’ll continue to set Ad Sitelinks at the campaign level, we’ll optimize which Sitelinks to show based on their performance for each ad group,” explains Google.
To make sure that you’re getting the most from Ad Sitelinks, check for following:
- Make sure you’ve > 4 Sitelinks entered so that we’ve options to rotate and optimize.
- Include several shorter Sitelinks in your list, since our one-line Sitelinks format has a lower overall character limit than the two-line format.
- Continue to rank your Sitelinks in priority order. We’ll continue to use your rank order as a factor, in addition to historical performance, when determining which Sitelinks to show with your ad.
Learn how to get started with Ad Sitelinks in AdWords Help Center.