Google released new features that integrate DoubleClick Ad Planner data with other Google advertising solutions:
- Ad Planner Top 1,000 Most Visited Sites list on the web by unique users as measured by Ad Planner. Published monthly, this list details number of unique visitors, page views and reach for each site for top 1,000 sites globally. It’s a great way to quickly reference the most popular sites on the web.
- Exporting Google Content Network Placements to AdWords feature enables advertisers to simply export Google Content Network placements from Ad Planner into AdWords. These exported placements will be set up as a new campaign or ad group within AdWords.
- Creating Lists in Ad Planner of your favorite sites to save and add your media plans, also launched “Lists” in Ad Planner. With “Lists”, you can store sites and placements in lists for future use in media plans. To get started, Google’ve made Ad Planner 1,000 list available to all Ad Planner user accounts for use as a handy reference or for download.
More Info: Ad Planner