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Dec072009

Ad Interest Manager: Yahoo!’s new consumer tool for interest-based advertising

Yahoo! launched a new consumer tool called “Ad Interest Manager,” which’s a central place where Yahoo! visitors can see a concise summary of their online activity and make easy, constructive choices about their exposure to interest-based advertising. With the introduction of Ad Interest Manager, users can not only get a better understanding of how interest-based advertising works, but they can also communicate better with Yahoo! and our advertisers about what most interests them. Yahoo! Ad Interest Manager is currently online in U.S. and will be made available to European users in coming weeks. Planned future enhancements to Ad Interest Manager will also let users add categories of interest that Yahoo! may have missed.

More info: Yahoo! Ad Interest Manager

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