Did you watch Sunday’s season finale of Mad Men, AMC’s hit drama about a 1960s advertising agency–besides providing ample display of period costumes and vices (smoking, boozing, adultery) the show is satisfying for its novel examination of the world of advertising. In depicting the creative process of fictional advertising agency Sterling Cooper Draper Price, Mad Men argues that catchphrases and images used to sell us beer and cereal reveal deeper truths about who we’re as a culture.
For some Ad Analysis 101, Google harnessed the power of Google Magazine Search to look at some actual ads from 1964, the initial setting for the current season of Mad Men. For e.g., compare the 1964 ad to this 1955 from LIFE:
In 1955, smoking Lucky Strike is for lovers. In 1964, smoking Lucky Strikes is for the well-versed cigarette connoisseurs.
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